Category Archives: Business Tips
Why Investment in SEO is a Great Business Decision?
SEO is not only about search engine rankings, but it also encompasses user experience and usability of the website. Many businesses push SEO on the back burner as it is a time-consuming process, and the returns are not immediate.
The truth is ignoring SEO could be the biggest mistake that makes your competitors stronger. Here are some top reasons that show investment in Frisco SEO is a great business decision.
It Still Works
The first and foremost reason to invest in SEO is to improve search engine rankings. Although Google has updated its search engine algorithms many times in the past, white SEO techniques remain sound. The truth is that as long as you are performing methodic SEO strategies, you will be rewarded with higher search engine rankings.
SEO Will Continue to Stay Relevant
Businesses always consider long-term benefits when investing in any technology or program. The way the Internet is growing, and search engines are developing; it is less likely that SEO would not stay relevant in the near future.
If you look at the growing number of websites and increasing online competition, SEO will play an important role in who wins the game. Also, video and audio search will depend on the traditional keyword search, which ensures SEO will continue to stay relevant even with the advancement in search engine technology.
It Is Cost-Effective
Though many businesses continue to ignore SEO due to costs involved, the truth is SEO is cost-effective and can get you good ROI. SEO is less costly than paid advertising, social media marketing programs, or purchasing leads for a marketing program.
While social media might be essential, and PPC might drive more revenue, organic SEO plays a vital role in driving traffic to your website in a cost-effective manner.
People Use Search Engine before Making Purchases
The role of the search engine in purchase decisions cannot be ignored. According to retaildive.com search findings, around 87% of customers start their product search online. This means if your website is not at the top for related keywords, you are losing customers to your competitors.
By partnering with a leading Frisco SEO firm, you can ensure your website appears at the top position in a local search for targeted keywords that will help your customers find your business. Also, an SEO firm can improve your Google My Business listings that will help local customers reach your brick and mortar store in the city.
Mobility Has Increased Importance of SEO
Today, mobile searches surpass desktop searches. This trend is essential for local business views. People are known to initiate a search on their mobile when they need a particular service or product in the area. For example, restaurants nearby or in a specific place.
A leading SEO firm can optimize your website for mobile searches. Known as Mobile SEO, these techniques make your website for Google’s mobile index. Mobile SEO covers important factors like optimizing the website for smaller displays and speeding up page rendering on mobile devices to enhance user experience.
Ignoring mobile SEO can hurt your business in a big way, and you can lose a large number of potential customers to your competitors. Investing in SEO can increase footfalls in your brick and mortar stores and help you generate more revenue.
Higher SERP Rankings Give Your Business Credibility
Trust, credibility, and authority are essential elements to engage and retain customers and achieve scalable online success. SEO can play an important role in all factors necessary for customer relationships.
SEO can improve your website visibility for targeted keywords that naturally earn respects from prospective customers and help in building long-term relationships. When your website appears at the top for niche keywords, it automatically establishes the authority of your website for a given topic. This helps in earning the trust of your customers and builds the credibility of your business.
Your Competitors Are Doing It
One of the primary reasons to invest in SEO is your competitors are doing it and reaping the benefits of SEO. SEO is a never-ending process, and it is never late to start. Rankings are always changing, and you can still beat your competitor by partnering with leading Frisco SEO firm.
Three Good Reasons to Use Baidu for SEM
While China still has a long way to go before it achieves the high Internet penetration seen in other developed countries, the rapid rate at which the Chinese Internet space is expanding is unprecedented and promises huge economic dividends to businesses that can successfully harness its potential. If you are thinking of tapping the Chinese market, partnering with Baidu is an absolute must. Here are three good reasons why using Baidu SEM (adstochina.westwin.com/Baidu-SEM) for promotional purposes is likely to benefit your business:
Baidu has an Extensive Reach
Over 800 million people in China use Baidu. The name Baidu, incidentally, comes from a Song dynasty poem and translates to hundreds and thousands of times. In the context of the ancient poem, it stands for search for the ideal as many times, and the idea works well in the context of a modern-day search engine as well.
It is the country’s biggest search engine and can handle over 3.3 billion queries per day. That is far more than what Google handles on a daily basis, and Baidu also easily outpaces the other search engines in China. To meet the diverse and growing needs of the Chinese population, Baidu is constantly innovating and developing products and solutions for regular users as well as businesses, and, as a result, is gaining even more users.
Given that eight out of ten Chinese use Baidu, this isn’t a search engine that you can afford to ignore if you want your business to gain visibility and traction in China. By incorporating Baidu’s products and solutions in your marketing, you can increase your visibility standing in the Baidu search results. And that will allow you to get your services out there before people who can benefit from them the most.
Baidu has a High Trust Factor
This is a search engine with a very high trust factor in China, and that will overflow to you if they list your business in their search results. Since Baidu thoroughly vets all the businesses it includes in its paid search lists, your inclusion will indicate to the Chinese users that your business is legitimate and above board. As a result, they won’t hesitate to click on your brand advertisements.
And if you’ve done a good job of crafting your advertisements and making them appealing to the target audience, you will get a flood of interested customers. Going a step forward, if the quality of your services exceeds your advertisement promises, you will gain satisfied customers that might even develop brand loyalty for your business.
Baidu can Help You to Strengthen Your Brand Image
To become a household name in China, it is essential that you consistently market your brand and reiterate its selling points to a wide yet targeted audience. Baidu SEM will help you to do this with its pay per click (PPC) advertising system. To get on board with this, you must open a Baidu PPC account and bid on a list of high-demand keywords relevant to your industry. You can then use these keywords in your marketing campaign to create clickable advertisements on a weekly or monthly basis, targeting specific age groups, interests, locations, and more. You can integrate advertising banners, videos, social links, and more in your search engine advertisements.
Baidu will generally display these advertisements prominently above its organic search results. By using artificial intelligence to review people’s click-histories and locations, it can also detect potential customers for you and shows your advertisements in their search feeds.
Of course, the exact advertisement positioning is largely dependent on whether your business has a high rating on the Baidu Trust Score and the Baidu Quality Score. Baidu calculates these scores by assessing if your business is complying with Chinese laws, is offering something of value to the Chinese consumers, and is creating appealing, truthful advertisements that lead to a well-designed landing page with relevant content. Every time someone clicks on one of these advertisements, you pay Baidu an initially agreed amount.
Along with helping you launch advertising campaigns to promote your business in China, Baidu SEM lets you track their viability and make the appropriate tweaks so that the targeted traffic to your website will translate to increased sales.
Top Benefits of Wechat Marketing in Business
With more than a billion active users, WeChat is a social platform with tremendous marketing potential. It is a multi-purpose social platform that satisfies almost every need of the Chinese audience, including messaging, gaming, shopping, hailing a taxi, and more. But how can you get the maximum benefits out of WeChat? Read on to learn about WeChat marketing and how a WeChat Marketing Agency can help.
Different Types of WeChat accounts
Unlike other social media platforms, WeChat offers two types of accounts that are specifically used for marketing by businesses.
Subscription account: these accounts are used primarily for posting content. Marketers can send one message to followers each day. Organizations and individuals can open these accounts.
Service account: this type of account is available for organizations only. Unlike other WeChat accounts, this account offers advanced functionality that can be useful for marketing purposes.
The service account has features like voice recognition, QR code generation, and geo-locations. Businesses that are selling products online can use the Service account as it comes with WeChat pay integration.
Both service and subscription accounts allow sharing of content, targeting messaging, increasing followers, advertising, and directing followers to your website. Now let’s look at the top benefits of WeChat marketing in business.
All-In-One System
WeChat is an all-in-one system with the ability to connect to more than 85,000 apps. The platform supports a robust business ecosystem that allows 3rd party companies to develop services and functions with WeChat and expand its base in the Chinese and global markets.
Communication Enhancement
Businesses much rely on efficient communication – internal and external. WeChat work platform can accommodate around 2000 users in a group which is beneficial for companies. The internal communication features offered by the WeChat platform are far more advanced. For example, you can mute members, know whether the message has been read or not, add to-do list, or double-tap message for enlarged view of the message and many more.
Given a large number of users you might have in groups, WeChat offers several user management features like segmenting internal users into different departments and assigning different permission levels. The external users have a separate group that prevents any miscommunication. Admin users have access to company management features like adding or adjusting departments, checking the weekly usage summary of every user, setting user roles, and many more features.
Develop App-Based Solution
WeChat allows businesses to develop an app-based solution using the WeChat platform. With WeChat at its core, companies can interact and connect with a large customer base. Businesses can request feedback, share pictures, and high-quality content with users.
Location-Based Marketing
WeChat official accounts can detect a user’s location. This opens the door for location-based marketing. Businesses can use WeChat to communicate the location of their physical stores when in a particular area. For example, a food delivery service can share a list of restaurants based on the user’s current location.
This will allow the WeChat user to browse menus, place orders, and even pay through the WeChat app.
Push Daily Content to Users
Some businesses, like news publications, need to push content daily. A WeChat marketing agency can allow companies to push content based on selected topics. WeChat’s in-built chat functionality allows accessing custom content based on a list of keywords.
This provides businesses to uncover shareable content that can be passed to the user’s friends through WeChat moments or chat.
QR Codes
WeChat official account allows businesses to create QR codes that can be used for various marketing purposes. The QR codes can be used to share more information about products and services today, anything that has a long process or slow discourages users.
QR codes can be effectively used direct customers to landing page/website, send a message, or send an email. The QR codes can also be combined with location detection and guide users to a specific business location.
Tracking and Conversion Analytics
Tracking leads and conversion are essential elements of marketing. WeChat official accounts offer different tracking options. Businesses can analyze the success of marketing campaigns through profile views, click-through rates, and ad conversion rates.
These are some of the top benefits of Wechat marketing in business and how a WeChat Marketing Agency can help.
How Digital Marketing Company Helps in Business Strategy
Digital marketing in China is different than the rest of the World. It is difficult to achieve success in digital marketing without adequate knowledge of different marketing channels used in China and a proper understanding of Chinese customers. Hence, a large number of Chinese and westerns businesses use digital marketing company in China to connect with the Chinese audience.
Here are different ways in which a digital marketing company helps in business strategy.
Understand Customers’ Behavior
Understanding Chinese customers’ behavior is of prime importance to develop an effective business strategy. Chinese consumer behavior is a complex issue, and consumer trends vary among regions and different communities in China. An agency helps your company understand and appreciate the mindsets and preferences of different consumer groups that are important to expand in the Chinese market.
Create Right Processes
Developing an effective business strategy requires proper documentation of workflows, processes, and systems. Running a marketing campaign on Baidu is different than running one on Google or any other search engine.
A digital marketing agency creates a structured system that needs to be followed when running a PR campaign, creating a blog post, running a PPC campaign, or executing social media promotions.
Produce High-Quality Content
Content is king, and it holds true for Baidu and other Chinese platforms and channels too. Baidu recommends marketers to create content in the Chinese language. For most people, Chinese is one of the most challenging languages to learn and understand the finer nuances of it.
The Chinese marketing agencies have dedicated content creation teams that can produce high-quality content that helps your business connect with the target audience. They will conduct proper keyword research, analyze competition, and create content in the native language that Baidu understands.
The content length and keyword densities are two crucial factors in quality content and content creators working in a digital marketing company in China know what works and what attracts penalties.
Develop a Business Strategy to Improve Profits
A digital marketing agency takes over marketing from top to bottom. The agency evaluates the brand’s needs and formulates a strategy to maximize profits. A digital marketing agency in China knows the taste of the Chinese audience.
China has a vast and diverse market, and the marketing strategies and products need to be tailored to local preferences. In addition to intense competition amongst Chinese and international businesses, companies need to consider factors like differing levels of wealth, and diversity of cultural backgrounds.
Establishes Your Brand Online
Digital marketing is focused on your online presence. A digital marketing agency works to develop your online hub and use different ways to achieve its objective. Digital marketing starts with building an effective buyer-focused website that allows your business to showcase your brand. The next step is determining the right channels and platforms to reach ideal buyers.
A skilled digital marketing company in China will position your company as a market leader on Baidu, which controls 76.05% of China’s market share. The agency will create content in the native language that connects your brand with the Chinese audience and establishes your brand expertise and authority online.
The SEO experts in the agency team would develop and execute modern and effective content strategies that would provide the best possible organic search rankings on Baidu.
Helps Your Business Adapt to Different Market Situations
The market trends are always changing, and your business needs to adapt to different market situations. As your business grows, your operations and strategy need to change to react.
A digital marketing agency in China can respond to the changing needs of the business. The agency can apply their insights, expertise, and software solutions to help you pass through different growth stages successfully.
Baidu PPC
If you want faster results, your marketing strategy should also include a plan for Baidu PPC. Opening and operating a Baidu PPC account is more complicated than managing a Google Ads account. The search advertising regulations in China are strict.
A digital marketing company in China would ensure you comply with all requirements to open a Baidu PPC account and get better ROI from PPC campaigns.
So what is your digital marketing strategy in China?
Why Digital Marketing is Required in These Days?
Digital Marketing
As time rolls by, practical changes are bound to happen in every society and all spheres of human activities. It is not possible to stay away from this situation. Precisely in tune with this practicality, one can now perceive a lot of changes as far as the advertisement campaigns of companies are concerned. As computers and the internet became commonplace, all customer segments have started to depend on online portals for buying and selling products and services. This dependability has increased considerably in recent times and is sure to increase further in the coming years. Therefore, digital advertisements have become very common. Marketing digitally is a method of carrying out promotional campaigns by making use of the effectiveness of the internet.
This method is exactly in accordance with the prevailing social scenario. As the present population across the globe is passionately active in the various online social forums, digital advertising has become practically handy. Moreover, in this way, businesses can have fruitful interaction with their existing and potential clientele. Such successful communication will be useful for companies, as they will get firsthand information regarding their products or the services they render. When companies get direct views and comments from the customers, they can fine-tune and provide the exactly required product and services. Practically, this method will enhance the quality of goods or services, which in turn will augment sales and revenue.
Why Digital Marketing Is Required In These Days?
As a result of this over-dependence on internet platforms, people are spending too much time online. Apart from the various online selling sites, numerous online social sites have come to surface, and some of them are highly popular. People find these platforms so effective, and such social connections have become par for the course of the modern-day world. Consequently, the bulk of the population spends a lot of time online. Hence, digital marketing will yield more positive results in our time.
By placing promotional ads or by keeping the subject of the product or services intense and excitable on such sites, one can generate more results than by doing the conventional methods of advertisements. Besides, direct interaction with the customers is possible. However, one will have to do these marketing campaigns in a professional manner and by taking into consideration the practical factors. Digital marketing entails diverse tasks like content creation, SEO, SEM, creating backlinks, making use of online directories, etc. The task of content creation includes searching and finding out the perfect keywords and key phrases, writing meta title, and meta description. All these tasks are highly significant, and the SEO company with whom you entrust the task of digital marketing must be proficient in all these tasks. Remember, only when all the related SEO tasks are perfect, there will be the desired results.
Here, it is advisable to hire the services of a competent SEO agency for doing the entailed tasks effectively. Clear planning and precise implementation of the same are imperative for winning digital marketing. Devoid of these approaches, you will not succeed not only in keeping the present customers satisfied but also attracting new clients. Digital marketing strategies must be implemented exactly in tune with the practical requirement. The role of the search engines and the functioning of the various social sites are also highly significant as far as the process of digital marketing is concerned.
Digital Marketing in China
If you aim to enter the Chinese market, obviously you will require the expertise of an SEO Company. The agency must be familiar with the various search engine optimization strategies that are relevant to digital marketing in China (https://adstochina.westwin.com/Digital-Marketing-in-China). Besides, the agency must be familiar with the practical requirements of the different customer segments. Hence, if you wish to spread your business activities in China, it is a primary need that you should hire an experienced and talented SEO firm, which has hands-on experience in online marketing in China. The company must have experience in implementing strategic moves. They must have a clear understanding of social sites like WeChat, Baidu, Weibo, etc., and search engines like Baidu, Sogou, etc.