As per recent statistics, Tencent had announced the number of active users on WeChat had crossed the mark of 1 billion making it one of the popular social media platforms in China. If you want to establish your brand in China market, WeChat is a great marketing platform to start with.

To make things easy for you, we have shared a few tips offered by the WeChat marketing agency that can help you reach Chinese consumers more easily.

Create Quality Content

On the WeChat platform, many leading brands have personal accounts that Chinese people follow by subscribing and becoming a member of their network. Having a verified account is necessary for brands as it means the WeChat network recognizes the account officially, and it shares high-quality useful content to subscribers.

Once you have a verified brand account on the WeChat platform, use it to share high-quality content with text messages, audio, images, and videos for the followers and fans. For example, a leading speaker brand shares a daily playlist of popular songs from different countries. This allows followers to know and enjoy international music.

Develop Loyalty Programs

WeChat offers you tools like “Loyalty programs” to convert followers into members. You can use a marketing strategy for your business that creates loyalty programs using geo-location services to locate consumers and offer promotional offers to them. You can market your brand to WeChat members in three different ways.

• Give e-coupons that can be redeemed in offline stores
• Send promotions
• Offers a VIP card through WeChat app

A leading personal care store “Watson,” sends promotional offers to Chinese consumers through their WeChat app. Chinese consumers can also send their location to the brand through the WeChat app that enables the Watson personal care store to send discount codes that can be redeemed at nearby physical Watson store.

Try QR Code Marketing

QR codes are popular with Chinese audiences. Leading brands in China use a QR code marketing strategy to engage their customers and drive online too offline sales. Businesses use QR codes to offer discounts and contest rewards to retain customers.

Scanning a QR code can directly take the customer to the brand’s WeChat webpage. WeChat creates a QR code for your brand and also offers a built-in QR code scanner. You can customize the QR code to align its look with your brand logo or image.

QR codes can be used for customer engagement, marketing, and advertising. This flexibility allows you to use QR codes in different marketing channels and even in physical stores.

Use Mini Programs

WeChat Mini programs are sub-applications within the WeChat platform that don’t need to be downloaded or installed on the user device. Mini programs are quite popular in the china market, and these applications offer good traction to brands. 87% of users spend more than $30 every month through Min programs.

A reputed WeChat marketing agency will help you design Mini programs that add value to your marketing strategy by helping advance online to offline transactions.  These programs connect Chinese consumers with brands in more practical ways.  Mini programs have a standardized structure and few restrictions that allow brands to offer an all-inclusive service to Chinese consumers that translate into faster sale promotions. Here are some useful stats of Mini programs.

• In 2018, more than 580,000 Mini programs were created that attracted more than 170 million daily active users.
• Mini programs cover more than 200 service sectors
• In 2018, more than 12 Mini programs had more than 1 million daily active users.

Launch Creative Campaigns

Campaigns are a great way to connect with your customers.  There are various ways to launch creative campaigns, like in the form of storytelling to voting.  Launching a campaign with incentives helps attract more followers to your WeChat company account.

Creative campaigns can help the brand reach specific audiences easily and give the company more opportunities to convert customer engagement into direct sales. The more creative campaign you create, the higher the possibility of customer engagement. Also, greater customer engagement makes it easy for the consumers to become loyal to your brand.

Remember, WeChat could be a great ROI-driven social media platform provided you partner with a right  WeChat marketing agency.

Despite the arrival of email and VoIP, fax technology still remains relevant in the year 2019. In fact, fax technology has evolved to become one of the preferred modes of business communication. Today, you can find many businesses using eFax services.

If you are planning to move your fax communication from traditional fax systems to eFax service, read the following tips to identify the best eFax service.

Estimate Your Monthly Usage

Online fax services offer a wide variety of plans that allows you to send and receive a specific number of faxes every month. Anything above the limit and you need to pay additional charges for it. To keep the fax bill under control, you need to find out the plan offering the best value.

To select the right plan for your organization, you need to estimate your monthly usage that is calculating the average number of faxes you send and receive every month. Based on the monthly estimate, you need to select a plan that meets your requirements.

If the plans offered by the service provider do not meet your business requirements, you can ask the eFax service provider for a customized plan.

Find Supported Countries

You need to be careful before choosing an eFax service if you serve international clients. Not all eFax service providers provide fax services to all countries. Hence, you need to check the list of supported countries and ensure the countries you want are on the list.

If the fax service provider does not provide a fax service to the country you want, look for another fax service provider.

Search Functionality

You would be receiving and sending hundreds of faxes every month. One particular day you might need some specific fax received or sent by you. In that case, you should be able to search the sent and received fax database and get the required fax communication within a few minutes.

The fax service should include functionality where you can tag fax communication. Also, the user interface should include a search functionality that allows you to search faxes by keywords, dates, or any other search field. In most cases, the best eFax service offers search functionality that makes fax communication retrieval an easy task.

Reliability

Business communications should be functional 24×7, and this applies to online fax services as well. If the web-based fax service is not reliable, it will disrupt business communication that in turn, affects business continuity. Many web-based services offer the best uptime guarantee.

Besides studying the uptime guarantee, you need to also get an idea about the quality of the service. You can get this information through reviews posted on different portals.

Contact Few Service Providers

Before finalizing any eFax service provider, you need to contact a few web-based fax services and find out what they are offering. This will give you important metrics for comparison. Avoid selecting eFax service offering the lowest price. There are chances the quality of the service might be lower than industry standards.

Evaluate Customer Service

Efficient customer service is one of the important aspects while choosing any service provides. Despite all claims of performance and quality of service, you might face some technical difficulties or other problems while using eFax services. In that scenario, you will be required to contact customer service for a quick resolution.

If the eFax service provider does not provide 24×7 customer service, it might not be right for you. You need to look for an eFax service that offers 24×7 customer service and technical support to their clients. You can read client reviews on review portals to get an idea about the customer service of the eFax services.

Try eFax Service Offering Free Trial Plans

Leading eFax service providers offer a free trial period for their paid plans. You can select any premium plan as per your requirements and see whether it actually meets your needs.

The free trial period also allows you to check different aspects of service like the quality of service, efficiency, and technical support, and arrive at a decision about the eFax service. The free trial period gives you the opportunity to test the eFax service in real without any monetary risks and figure out if it’s the best eFax service for your business.

Are you a business owner? Do you want to develop clear goals and achieve them with expert marketing and insight? Here are some ways an advertising agency Austin might help you!

Find Your Brand Identity

The most important pieces of your business are the values and identity you create for your company. Consumers want consistency and a company they can depend on and relate to. Changing values, services, and voice can cause confusion and frustration amongst consumers, and that isn’t likely to gain you any loyalty. It’s best to sort out what values your company holds and what image you want to convey well ahead of time, and a professional advertising agency in Austin will be able to greatly assist you in cultivating this voice for your brand.

Customers become loyal to and passionate about brands they love, but in order to resonate with customers, you must be clear about what your brand stands for and what services or products you intend to offer. Hiring an advertising agency in Austin is the best way to ensure you’ve chosen the right voice for your business and know how to stick to it.

Create a Growth Strategy with Professional Help

An advertising agency in Austin will also be able to sit down with you and create the ideal growth strategy for your company. Your business is important, and in order to make it successful, you need a game plan. Great businesses don’t rely on guesses or make decisions without the proper background expertise. You need experts to help make a distinct goal and path for your company to follow.

You need marketing and growth experts that have the experience necessary to grow your company. Advertising agencies have helped countless companies, so they know the ins and outs of business marketing tactics, and they have accurate ideas of which strategies will work for your business. Trial and error is costly, and it doesn’t often result in success for businesses, so by hiring an advertising agency in Austin you can ensure your company’s success.

Marketing Catered to Your Audience

Lots of companies make the dire mistake of marketing to the wrong audience. This results in failure for even the most innovative and excellent businesses. Not only can an advertising agency in Austin help you to figure out which audience you should be targeting for your product or service, but it can assist you with every aspect of marketing to that audience.

An advertising agency in Austin has the most expertise you could hope for when it comes to audiences, and they will know exactly how to target your demographics for optimal results. An advertising agency knows what your audience wants to see, what they are looking for in a business, their purchasing habits, and so much more information that a single business owner can’t be expected to acquire on their own. Advertising agencies turn all of this information into plans of attack for your company’s marketing and growth strategy, and which such precision that you’re almost guaranteed purchasing appeal with your target audience.

Keep Up with Consumer Cultural and Behavioral Shifts

Consumers are changing all the time, as are the trends and circumstances of society. Being culturally aware and keeping up to date with the purchasing habits of your consumers is essential when you run a business. An advertising agency in Austin is the easiest and most effective method of keeping up to date and adjusting your marketing correctly for social and cultural trends. The last thing you want is to accidentally create a culturally insensitive advertisement, or to use pop culture references in commercials that expired a decade ago, right? Advertising agencies know how to help you avoid all of this, and they know how to use these changes and trends to your advantage.

Help with Analysis and Decision Guidance

An advertising agency in Austin can also help you with the analysis of all this information, and they can guide you to make the best decisions for your business. Marketing data, social insights, and growth trajectories can be a lot to deal with on your own, and you may not know how to approach a lot of the problems you encounter optimally. By using an advertising agency, you avoid making the wrong choices and are informed about exactly what all the data means before you commit to decisions.

Overall, an advertising agency in Austin is a crucial element of any business plan, and all companies looking to achieve success should employ experts to assist their goals.

Deciding which audit firm to hire is likely to be quite challenging since the relationship between your company and the auditing professional should be long-lasting and must be valuable for both parts. Many times, while choosing the auditor, you may feel that it’s similar to choosing your life partner.

If you can choose a matching partner, your relationship will last for the lifetime, otherwise long-lasting if your choice is wrong, the result should potentially be disastrous and fire you back with lots of complications, including financial ramifications. So, consider the issue seriously and choose the most suitable audit firm in Dubai as a trusted auditor of your company based on four major factors we have shared here for your convenience, understanding, and execution.

Professionalism

When it comes to finding a professional audit firm in Dubai, certain characteristics like the highest ethical standards, professional spirit, and loyalty to industry regulations are most expected. Once appointed as a trusted auditor, businesses hand them over their highly sensitive fiscal information, which must not be exposed or shared with any third party under any circumstances. The team should be consisting of top talented audit professionals such as CAs, CPAs, CIAs, or ACCAs, and the firm should be equipped with certifications like ISO, as well as great testimonials.

Well-structured pre-planned audit services are all that expected from a professional group of auditors. Basically, they make you prepared to avoid high penalty and not to make it as doomsday for your enterprise, as and when a public audit squad reaches your office and your books of accounts are investigated, company assets are monitored and you’ re inquired with a number of questions to find the missing areas. The essence of hiring a professional audit firm in Dubai appears handy since they’re well-versed about all public compliances and make needed arrangements well in advance to make sure you and your officials adhere to them.

Transparent Communication

The key to having a lasting association among an enterprise and its auditor is built on trust. The audit firm in Dubai is expected to be transparent enough throughout the process and should recommend superior control procedures in consideration of the existing loopholes. Audit firms that work with due openness are ideally the best, as companies audited can expect that even a least inconsistency identified during the audit will be communicated instantly before it becomes a major issue. Moreover, a professionally managed audit agency should make sure that the officials of the business house understand the whole process of auditing and answer all their queries freely and without in advance.

Industry Experience

The auditors should have long industry experience in the domain while working with a similar field or industry is very much desirable. You should undergo comprehensive research about the company as you can go through the corporate website of the audit firm in Dubai that enables you to know the details of their background, services offered, about the team, valued testimonials, and certifications of recognition that they have received so far.  Also, get through the review pages and check their presence on social sites. Note down some business groups that have chosen them as their auditors from the testimonials and get information at least from five clients the have served earlier to know what they feel about the services of the audit group.

In the negotiation table with your potential audit firm, try to speak to the top-level partners or management as you get to know the details of the company. ,  and you will be introduced to the key members and especially the professionals who’ll be handling auditing of your financial accounting system. You need to ensure the team makes you feel comfortable to work with, not only in the short but also in the long term. If they’re not friendly, helpful, and responsive simply skip the audit firm and find some other. Similarly, never join an audit team which is not having time so speak to you, or they’re not available when you need them.

A Space for Negotiation

A finalizing the audit firm in Dubai, it’s essential for you to get the details of their professional fees, with terms and conditions, which should include the clause of payment mode and its time. They should produce an offer in writing explaining what kind of services they will deliver during the audit period and also, the type of supports they expect from you and your team members. If you feel the firm is absolutely okay for you, but the price is a bit higher, ask for a next sitting and feel free to clarify what is your maximum budget. If there’s the negligible difference, hopefully, the company will accept your proposal with a smiling face.