Category Archives: Business Tips
Why is Baidu SEM the Ultimate Destination for Every Business in China?
There are a dozen new marketing techniques being introduced into the marketplace on how to find your groove in the ever-changing, ever-expanding Chinese market. With so many foreign companies finding their way into the market, there is no doubt that the relevance of Baidu SEM has shot up over the last couple of years. Social media marketing plays a huge factor in securing your spot in the massive marketplace, but what does China SEM agency have to do with that? How does someone who has zero knowledge on the subject find their way through the Chinese market?
Baidu SEM: The Ultimate Destination for Businesses in China
Let’s get one thing straight: if you’re new in the field, social media marketing is your new best friend. And when it comes to social media marketing in China, there is nothing that quite trumps Baidu. The Baidu search engine is still one of the top marketing strategies being used today in China in order for companies to find their audience, introduce their brands to the new population, expand their business, and drive up their website traffic. But at the heart of it all, it requires being accepted by the average Chinese customer. In order to get there, you are going to need Baidu SEM!
Having said that, keep in mind that Baidu SEM is not a concept you can master overnight. It includes various stages of research and thorough evaluation, so if you’re new to the topic, you might be more comfortable hiring a third party to get you started with Baidu SEM. There are various digital marketing agencies in China that can help you with this. Ultimately, you’re getting the results you aimed for by saving your time, energy, resources, and most of all, your money.
But before we go any further…
What Exactly iS Baidu SEM?
This is an important question to answer. In order for you to get an idea of what this does for your company, you must understand the basics. Baidu SEM or PPC (pay-per-click) is a common marketing technique used in China that makes use of paid tactics to reach out to your audiences. Basically, the Chinese equivalent of Google Ads. In foreign countries where they use Google as their primary search engine, China uses Baidu SEM. If you’re thinking “I’ve used Google Adwords before, Baidu SEM should be a sinch,” think twice. Baidu SEM is a lot more complicated and involves a lot of complicated steps while setting up. But the good news is, you know about it now, so you know where to go from here.
Some of the most common Baidu SEM practices being used today for successfully reaching your target audience are Baidu Tuigauang, which is essentially the Chinese version of Google Adwords, Baidu Pro Theme, used exclusively by Baidu Union Members but works like a charm (consider becoming a member if you must), Baidu P4P, or Pay For Placement, helping you reach the target audiences using relevant searches, and BaiduTV, that uses video ad promotions to connect with your customers. All 4 techniques work really well with the average Chinese customer.
What Makes Baidu SEM the Ultimate Destination for Chinese Businesses?
The Leading Search Engine in China
Why is Baidu SEM used so extensively and most sought-after by businesses in China, both local and foreign? Perhaps because it is currently the strongest platform being used by all businesses in China, even the foreign ones! The only true means to tap into the enormous marketplace is through Baidu SEM.
Helps Broaden the Circle for Your Audience
In case you were wondering, China has over 700 million internet users. In the digital era that we currently live in, there’s no denying that this number is not going to reduce anytime soon. This is where Baidu SEM plays a significant role. Promoting your products on this social media platform is the best way to reach your target audience, but also broaden the circle for you. Since Baidu is the most popular search engine in China and is used by 90% of the Chinese population, marketing your products with the help of Baidu SEM almost guarantees a personal connection with your brand while promoting your products/services in the best possible platform in China (literally).
Promotes Online Purchasing
The market that you’ve bought into loves online shopping. Chinese customers make impulse shopping decisions every hour. Baidu receives close to 6 billion queries from customers searching for and buying products daily. This is your chance to become one of the landing pages for their searches!
Why Do Businesses Need the Skills of an SEO Expert?
As Google constantly alters its algorithms and the manner, in which it views content, the task of an SEO expert has become more complicated. This emphasizes the need to hire the services of an expert for Search Engine Optimization to get optimum results for your business website. Without an active online presence, it is simply impossible for a business venture to stay ahead of their competitors in the international arena. A well-designed website with optimized content is the key to obtaining a top position on result pages. As different companies require different types of SEO techniques to enhance online visibility, it is important to hire an SEO expert for specialized services.
Hiring an SEO expert- Some Important Advantages
Professional and customized services
SEO techniques involve the use of several tools, which must be utilized appropriately to achieve the desired results. The professional service of a Houston SEO expert is essential as he has the skills and prior experience of implementing certain tactics so that your website ranks top among the search engine pages. When search engine optimization techniques are utilized appropriately, your business website gains maximum exposure and reaches the targeted audience. These experts ensure proper use of keywords and other tactics for a website to load quickly which is quite essential for the success of an online business website. An SEO consultant is well versed in the nuances of Google algorithms, which vary from time to time.
Saves time and effort
It is wise to outsource the task of optimizing your website to an SEO expert in Houston as it saves both time and effort, which can be utilized in other areas of your business. It is quite difficult to comprehend SEO terms such as on-page and off-page optimization, keyword researching, and content distribution, and so forth unless you are an SEO expert. The uses of these techniques are vital to promote products and services online. SEO experts utilize specific keywords to increase the flow of organic traffic to a website. They are trained to create a website in such a manner that search engines place it among the top result pages. This, in turn, increases website traffic and converts potential leads into sales.
Cost-effective and affordable
Though most people are under the wrong notion that hiring an SEO expert can be an expensive affair, the reality is quite different. In fact, an SEO expert builds your online reputation through various search engine optimization tactics, which are cost-effective, compared to the other marketing techniques.
By utilizing the services of an SEO expert, you can rest assure an increase in website traffic and leads without the apprehension of creating SEO mistakes that can be detrimental to your website.
How a Digital Marketing Agency Help to Boost Your Business Strength?
Why is it that so many companies are looking to get their share of the Chinese marketplace? Companies from far ends of the world make their way to China in order to venture into this new marketplace because it is an ever-changing, ever-growing market with a very high consumption rate. The mere population of the country alone should be a good enough reason: this presents a larger target audience. But how easy is it to get into the game? Also, once in the game, how does one manage to stay afloat? Is it really as easy as it seems?
Hiring a Digital Marketing Agency in China
To answer the previous question: NO, it is anything but easy to stay afloat in a market that big and equally competitive. The only reasonable answer, especially if you’re a foreign company and don’t have too much first-hand experience marketing with this new marketplace is hiring a digital marketing agency in China!
Wondering why you need one to begin with? The simple truth is that the success of your business rides on the consumption rate by customers. In order to get there, you need to be proficient with the market and the marketing techniques in place today to successfully grab the customer’s attention. This is where the digital marketing agency in China comes into play: in order to point you in the right direction; in this case, the customer.
Cracking into the Chinese Search Engine
This is perhaps the biggest challenge when it comes to marketing in China. As this country does not follow in the footsteps of countries everywhere else and has a pretty sturdy Chinese search engine of their own, it is important that your brand cracks its way into the search engines that are up and running (and widely popular) across the country today. This is perhaps the biggest aim your digital marketing agency in Chian will aim at, if not the first thing. Their in-depth knowledge of the subject along with years of experience should be a good reason to hire them. Ideally, Baidu, 360, and Sogou are the top 3 search engines in China that the agency would aim for your brand.
Making Use of Social Media Platforms as a Marketing Technique
As China’s social media world is a whole new world on its own, it is important to use smart social media marketing techniques. If you’re a foreign company, chances are you have no idea what the most commonly used social media platforms are, let alone the strategies that can be used to market your product. In a marketplace with endless clientele, you must milk every opportunity you have and use it for the promotion of your brand. Digital marketing agencies in China ensure your stories are told and advertise your products using the top social media platforms in China, like Weibo, WeChat and even make use of social influencers!
Helping You with Strategy Consulting
What better way to understand a new marketplace along with its many nuances than by consulting with a digital marketing agency in China that is well versed with the marketing techniques and has enough experience and multiple success stories to back them up? By using extensive research skills and by studying the behavior of the target customer, the digital marketing agency in China would be able to help you sketch techniques to boost your brand localization, which is a major step in digital marketing.
Reaching Out to Your Target Audience Just Right
The best part about hiring a digital marketing agency in China is that you don’t have to involve yourself in tasks like collecting data about your target audience and reaching out to them: that’s taken care of the agency. Not only are you saving your resources, you are saving yourself the trouble of becoming a spam advertiser, a big problem for Chinese customers. Plus, with the expertise of the agency, you’re guaranteed a visual treat: using videos, ads, banners, and much more!
Sprucing Up Your Website
Marketing is one thing: but when the customer sees a banner for your brand along with the link to your website, they need to be hooked immediately. For that, you need the website to be in Chinese, as the average Chinese customer will leave your page immediately if they don’t feel welcome. Secondly, you need to ensure your website is captivating and has a high relatability factor. This is what the digital marketing agency would be an expert at!
WeChat Marketing: How a WeChat Marketing Strategy Works
When you talk about China with regards to business prospects, you know it is a country rich in possibilities—a plethora of clients just waiting to be tapped into. However, what you may not know is that starting a business in China is not as easy as it may seem.
Unlike the rest of the world, China walks to its own tune- with their own search engines, chatting applications, and social media platforms. Therefore, to be able to reach this large see potential consumers, businesses must understand their marketing strategies.
It is key to understand the WeChat marketing strategy.
What is WeChat?
WeChat is China’s most popular and most used social media platform. With over 902 million active users EVERY DAY, you can imagine the extent of its usage. Statistics state that an average Chinese user checks the WeChat account 10 times, every single day and that the average time spent on WeChat is over an hour!
When the stats are put out like that, it is understandable that WeChat Marketing (adstochina.westwin.com/wechat-marketing) is a crucial part of the digital marketing strategy.
How does WeChat Marketing help improve your business in China?
Here are some key factors in which WeChat contributed to your flourishing business in China:
• Brand awareness- By reaching out to all the users on WeChat, you can reach a very wide body of people in one go, thereby making your presence known. This is, after all, the first step to any business. Once people are made aware of your presence, you can show them why you are the best out there.
• Getting their attention- How do you make sure your grand entrance into the WeChat Marketing world is a success? By strategically designing your campaign to suit the expectations and even curiosity of the WeChat family. By making a strong impression and standing by your claims, you can create a strong and ever-growing loyalty that can spread far and wide, thanks to the WeChat reach.
• WeChat Marketing makes use of the special social commerce features that come with WeChat and even other applications such as Weibo. As you capture the attention of WeChat members and have them visit your page, you increase your own traffic and thereby increase your sales. With the magnitude of members on WeChat, the math suggests you are bound to capture some big fish.
What exactly does WeChat Marketing do to increase your sales?
The WeChat social commerce feature mentioned above is designed specifically for companies to form a firm foothold in the Chinese population. Seeing as to how extensive the reach of WeChat is, there is a single platform to reach the magnitude of the Chinese population at a stride. Their full-service media strategy helps you create a firm social presence for your brand.
• They dive into the crux of your business plan and customize the execution to best suit the demographic you are trying to capture.
• They help you register and set up your commercial account, taking care of account verification, creating a menu setup and integrating your account and WeChat Website.
• WeChat Marketing representatives will strategically design your advertising and promotions to appeal to the WeChat society, thus improving your traffic and ultimately, sales. This includes factors such as the content, localization and any copywriting issues, promotion and marketing as well as engaging your followers.
• The advertising can take the form of WeChat Moments and WeChat Banners. WeChat Marketing covers all the grounds to ensure you get the maximum possible customer traffic.
• WeChat Marketing does not stop there. They keep an eye out for your performance rises and dips. They then analyze the data and come up with changes in strategy to help improve your performance. They also analyze competitor performance and take important marketing decisions with your best interests in mind.
Key Opinion Leaders and WeChat:
It is human nature to trust a product that has been endorsed by someone we know personally, like a family member of a close friend. Another very common trend we see nowadays is how we less resistant to buy products that have been reviewed and even recommended by socially popular figures, more commonly referred to as ‘social influencers.
WeChat Marketing strategy realized the wealth of opportunity in building on this and allow the merging of both on the same platform—companies collaborate with influencers in exchange for products or monetary gain and in return, they try, review and push the product forward—all without having to leave the WeChat application!
How a Digital Marketing Agency Market Your Brand the Right Way?
With more than 860 million active Internet users, China is a lucrative market for any business. However, unlike Western countries, local Chinese players dominate in China. If you are not well acquainted with these local platforms or do not have good knowledge of Mandarin, developing a reputation and visibility for your brand can be a difficult task.
If you want to market your brand to Chinese consumers, you need to hire a digital marketing agency in China which knows all the tricks of the trade. Here are some ways in which a Chinese digital marketing firm can market your brand locally.
Fresh Perspective
If you do not have a deep knowledge about Chinese consumers and the way they make online purchases, you can lose sight of the bigger picture. The sheer size and scale of the Chinese market present unique challenges that are distinct from its Asian or Western counterparts.
A digital marketing company can provide your business with a much-needed perspective to improve or guide your marketing strategy to achieve your marketing goals. In fact, their in-depth knowledge about Chinese consumer behavior, awareness of strict government policies can provide you fresh ideas to reach your target audience in the Chinese market.
Expert Execution
A digital marketing agency in China would have a team of talented specialists who can create and execute the right marketing strategies for the China market. From copywriters to data visualization and developers to designers, the agency has people who have the knowledge and skills to produce content.
An experienced Chinese digital marketing agency knows what best practices to follow and how to improve the Chinese user experience. Also, the marketing agency knows all popular local platforms well and knows what content works best on each platform. Their years of experience in the Chinese market also give them the ability to get the most mileage out of content they are creating.
Insider Knowledge
You might know your brand inside out but you may not know how to reach your target audience in China. Do you know your competitors in the Chinese market and the marketing strategies they use? Do you know the current trends in the Chinese market? Without this information, it can be a difficult task to market your brand in the right way to Chinese consumers.
A digital marketing firm in China works with a range of clients in every industry. Thus, they have insights on what works and what doesn’t. Their years of experience can work for your brand and improve your marketing campaign results. All this can happen without treating your brand as a guinea pig to find out what works.
Connections and Creator Networks
One of the reasons to use a digital marketing firm in China is your brand does not have the knowledge, skills, and resources to market your brand in the right way. In addition to professional expertise in all areas, the marketing agencies also have good connections with the KOLs (key opinion leaders)
KOL marketing is increasing in popularity and also matured. KOL refers to a person who is considered an expert on a particular topic and their opinions are respected by large Chinese audiences. Also, KOLs are popular and have a huge number of followers.
A digital marketing firm in China can rope in the best KOL for your brand and ensure the right brand message echoes in the digital spectrum.
Speed
Speed is an important element in marketing. The more time you lose in gaining market leadership the more customers you lose every minute to your competitors. A digital marketing firm in China is like a sophisticated machine that is accustomed to produce a variety of marketing content quickly that can speed up your brand promotion efforts.
Digital advertising in China is tricky and you need to know the best platforms and media to advertise. Your knowledge about Western social media platforms or search engines won’t be of much help when marketing your brand on China’s local platforms. A digital marketing agency in China can be a perfect answer to all your marketing woes related to marketing your brand the right way to Chinese consumers. Do you’ve any questions? Please feel free to leave your comments below.