There are a dozen new marketing techniques being introduced into the marketplace on how to find your groove in the ever-changing, ever-expanding Chinese market. With so many foreign companies finding their way into the market, there is no doubt that the relevance of Baidu SEM has shot up over the last couple of years. Social media marketing plays a huge factor in securing your spot in the massive marketplace, but what does China SEM agency have to do with that? How does someone who has zero knowledge on the subject find their way through the Chinese market? 

Baidu SEM: The Ultimate Destination for Businesses in China

Let’s get one thing straight: if you’re new in the field, social media marketing is your new best friend. And when it comes to social media marketing in China, there is nothing that quite trumps Baidu. The Baidu search engine is still one of the top marketing strategies being used today in China in order for companies to find their audience, introduce their brands to the new population, expand their business, and drive up their website traffic. But at the heart of it all, it requires being accepted by the average Chinese customer. In order to get there, you are going to need Baidu SEM! 

Having said that, keep in mind that Baidu SEM is not a concept you can master overnight. It includes various stages of research and thorough evaluation, so if you’re new to the topic, you might be more comfortable hiring a third party to get you started with Baidu SEM. There are various digital marketing agencies in China that can help you with this. Ultimately, you’re getting the results you aimed for by saving your time, energy, resources, and most of all, your money. 

But before we go any further…

What Exactly iS Baidu SEM?

This is an important question to answer. In order for you to get an idea of what this does for your company, you must understand the basics. Baidu SEM or PPC (pay-per-click) is a common marketing technique used in China that makes use of paid tactics to reach out to your audiences. Basically, the Chinese equivalent of Google Ads. In foreign countries where they use Google as their primary search engine, China uses Baidu SEM. If you’re thinking “I’ve used Google Adwords before, Baidu SEM should be a sinch,” think twice. Baidu SEM is a lot more complicated and involves a lot of complicated steps while setting up. But the good news is, you know about it now, so you know where to go from here.

Some of the most common Baidu SEM practices being used today for successfully reaching your target audience are Baidu Tuigauang, which is essentially the Chinese version of Google Adwords, Baidu Pro Theme, used exclusively by Baidu Union Members but works like a charm (consider becoming a member if you must), Baidu P4P, or Pay For Placement, helping you reach the target audiences using relevant searches, and BaiduTV, that uses video ad promotions to connect with your customers. All 4 techniques work really well with the average Chinese customer. 

What Makes Baidu SEM the Ultimate Destination for Chinese Businesses? 

The Leading Search Engine in China

Why is Baidu SEM used so extensively and most sought-after by businesses in China, both local and foreign? Perhaps because it is currently the strongest platform being used by all businesses in China, even the foreign ones! The only true means to tap into the enormous marketplace is through Baidu SEM. 

Helps Broaden the Circle for Your Audience

In case you were wondering, China has over 700 million internet users. In the digital era that we currently live in, there’s no denying that this number is not going to reduce anytime soon. This is where Baidu SEM plays a significant role. Promoting your products on this social media platform is the best way to reach your target audience, but also broaden the circle for you. Since Baidu is the most popular search engine in China and is used by 90% of the Chinese population, marketing your products with the help of Baidu SEM almost guarantees a personal connection with your brand while promoting your products/services in the best possible platform in China (literally). 

Promotes Online Purchasing

The market that you’ve bought into loves online shopping. Chinese customers make impulse shopping decisions every hour. Baidu receives close to 6 billion queries from customers searching for and buying products daily. This is your chance to become one of the landing pages for their searches!