Why is it that so many companies are looking to get their share of the Chinese marketplace? Companies from far ends of the world make their way to China in order to venture into this new marketplace because it is an ever-changing, ever-growing market with a very high consumption rate. The mere population of the country alone should be a good enough reason: this presents a larger target audience. But how easy is it to get into the game? Also, once in the game, how does one manage to stay afloat? Is it really as easy as it seems?

Hiring a Digital Marketing Agency in China

To answer the previous question: NO, it is anything but easy to stay afloat in a market that big and equally competitive. The only reasonable answer, especially if you’re a foreign company and don’t have too much first-hand experience marketing with this new marketplace is hiring a digital marketing agency in China! 

Wondering why you need one to begin with? The simple truth is that the success of your business rides on the consumption rate by customers. In order to get there, you need to be proficient with the market and the marketing techniques in place today to successfully grab the customer’s attention. This is where the digital marketing agency in China comes into play: in order to point you in the right direction; in this case, the customer. 

Cracking into the Chinese Search Engine

This is perhaps the biggest challenge when it comes to marketing in China. As this country does not follow in the footsteps of countries everywhere else and has a pretty sturdy Chinese search engine of their own, it is important that your brand cracks its way into the search engines that are up and running (and widely popular) across the country today. This is perhaps the biggest aim your digital marketing agency in Chian will aim at, if not the first thing. Their in-depth knowledge of the subject along with years of experience should be a good reason to hire them. Ideally, Baidu, 360, and Sogou are the top 3 search engines in China that the agency would aim for your brand.

Making Use of Social Media Platforms as a Marketing Technique

As China’s social media world is a whole new world on its own, it is important to use smart social media marketing techniques. If you’re a foreign company, chances are you have no idea what the most commonly used social media platforms are, let alone the strategies that can be used to market your product. In a marketplace with endless clientele, you must milk every opportunity you have and use it for the promotion of your brand. Digital marketing agencies in China ensure your stories are told and advertise your products using the top social media platforms in China, like Weibo, WeChat and even make use of social influencers! 

Helping You with Strategy Consulting 

What better way to understand a new marketplace along with its many nuances than by consulting with a digital marketing agency in China that is well versed with the marketing techniques and has enough experience and multiple success stories to back them up? By using extensive research skills and by studying the behavior of the target customer, the digital marketing agency in China would be able to help you sketch techniques to boost your brand localization, which is a major step in digital marketing. 

Reaching Out to Your Target Audience Just Right

The best part about hiring a digital marketing agency in China is that you don’t have to involve yourself in tasks like collecting data about your target audience and reaching out to them: that’s taken care of the agency. Not only are you saving your resources, you are saving yourself the trouble of becoming a spam advertiser, a big problem for Chinese customers. Plus, with the expertise of the agency, you’re guaranteed a visual treat: using videos, ads, banners, and much more! 

Sprucing Up Your Website

Marketing is one thing: but when the customer sees a banner for your brand along with the link to your website, they need to be hooked immediately. For that, you need the website to be in Chinese, as the average Chinese customer will leave your page immediately if they don’t feel welcome. Secondly, you need to ensure your website is captivating and has a high relatability factor. This is what the digital marketing agency would be an expert at!